Delaware Tech Social Media Conference

What’s the latest on TikTok? We have a great session planned on this topic, courtesy of Courtney Thomas, Associate Managing Director of Social Media at

✨Trends, Tactics, and the Road Ahead for TikTok (Trends Track): TikTok has reshaped the digital landscape, evolving from a lip-syncing app into a global engine of culture, commerce, and influence. We’ll explore where TikTok stands now, the uncertainties shaping its future - from regulation to algorithm shifts - and how brands can navigate it all strategically. We’ll break down how the platform has transformed over time and reveal what it takes to build authentic engagement and loyal followings in a space that’s constantly in motion.

👏 We have some great breakout sessions lined up for Social Media Conference 2025! Look for a preview on each one over the next two weeks leading up to conference day!

Off-Centered Originals: How Honoring Your Brand’s Core Creates Magnetic, Shareable Content (Beginner Track) — Marisa Flanigan, Social Media Specialist at

In a time when attention is fleeting and content is everywhere; how do you create something that actually sticks? This session offers a modern take on experience-based digital marketing—showing how brands can move beyond polished aesthetics to curate moments that feel authentic, off-centered, and spark emotion. We’ll explore the power of leaning into what makes your brand truly you and explore how Dogfish Head digs into their off-centered roots to market to people who don’t want to be marketed to.