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Social media is now the primary way people get their news.
A majority of Americans are turning to platforms like Facebook, YouTube, and X over traditional TV or news sites.
That changes everything for political campaigns.
Voters are forming opinions inside their feeds, shaped by short clips, personalities, and algorithm-driven content instead of traditional outlets.
This creates a real opportunity.
Campaigns that understand how to operate in that environment can shape narratives earlier, reach voters directly, and build trust without relying on legacy media.
This isn’t just a shift in media. It’s a shift in power.
https://www.bbc.com/news/articles/c93lzyxkklpo

Social media now main source of news in US, research suggests A report also finds right-leaning audiences on X have almost doubled in the UK since Elon Musk's takeover.

Pew’s latest data (Aug 2025) shows social media remains a major news source: 53% of U.S. adults get news from social platforms at least sometimes—stable but consistently high.
Platform breakdown for regular news consumers:
• Facebook: 38%
• YouTube: 35%
• Instagram & TikTok: 20% each
• X: 12%
• Reddit: 9%
• Others (Threads, Truth Social, Bluesky, Rumble): 2–3%
Among users of each platform, news consumption is especially strong on X (57% of users), Truth Social (55%), and TikTok (55%, up sharply since 2020).
Demographic notes:
• Younger adults dominate TikTok, Instagram, Reddit, and X for news.
• Women lead on Facebook, Instagram, TikTok; men on YouTube, X, Reddit.
• Party differences: Democrats higher on Instagram, TikTok, Reddit; roughly even on YouTube.
Social isn’t optional it’s where voters are informed daily.

Social Media and News Fact Sheet | Pew Research Center Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, Instagram and TikTok.

AI is already changing how campaigns reach voters and that is not something to fear. As this article outlines, tools like AI assisted social media content and automated email outreach are helping campaigns communicate more efficiently, personalize messages at scale, and compete without massive budgets. https://thenevadaindependent.com/article/opinion-dont-panic-over-political-campaigns-using-ai-it-could-be-a-good-thing

OPINION: Don't panic over political campaigns using AI. It could be a good thing - The Nevada Independent OPINION: Don’t panic over political campaigns using AI. It could be a good thing. Read more from The Nevada Independent.