The Revenue Method

We were hired to review amenity structure.

295-unit community.

Here’s what we uncovered during an 𝗔𝗺𝗲𝗻𝗶𝘁𝘆 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝘃𝗶𝗲𝘄™:

• 22 courtyard-view units missing the premium entirely
• 17 pool-view units missing the premium entirely
• Courtyard premium priced at $5
• Pool view premium priced at $15

In this market, that wasn't aligned with preference.

So we rebuilt the hierarchy:

• Courtyard View $5 → $50
• Pool View $15 → $75

Now let’s quantify it.

𝗦𝘁𝗲𝗽 𝟭: 𝗖𝗼𝗿𝗿𝗲𝗰𝘁 𝘁𝗵𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗽𝗿𝗲𝗺𝗶𝘂𝗺𝘀

22 courtyard units × $5 × 12 = $1,320
17 pool-view units × $15 × 12 = $3,060

= $𝟰,𝟯𝟴𝟬 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝗮𝗻𝗻𝘂𝗮𝗹𝗶𝘇𝗲𝗱

𝗦𝘁𝗲𝗽 𝟮: 𝗔𝗹𝗶𝗴𝗻 𝘁𝗵𝗲 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗽𝗿𝗲𝗺𝗶𝘂𝗺𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝘃𝗶𝗲𝘄 𝘂𝗻𝗶𝘁𝘀

135 courtyard units × $45 increase × 12 = $72,900
45 pool-view units × $60 increase × 12 = $32,400

= $𝟭𝟬𝟱,𝟯𝟬𝟬 𝗮𝗻𝗻𝘂𝗮𝗹𝗶𝘇𝗲𝗱 𝗹𝗶𝗳𝘁

Total annualized impact:

$𝟭𝟬𝟵,𝟲𝟴𝟬

On views alone.
Across 180 units (61% of the community).

No renovation.
No capital project.
No new amenity.

Just correcting structure and aligning price to preference.

Where there’s preference, there’s premium.

Amenity Intelligence™ in action.
— The Revenue Method®