Bergner Consulting

Bold move by Nike to break up with Amazon.

Do you think this the beginning of a mass exodus of big brands leaving Amazon? If so, how can brands build an eCommerce strategy to compete against the convenience Amazon offers the end user?

https://lnkd.in/e8K8Jmw

Nike won't sell directly to Amazon anymore After years of resisting, Nike launched a pilot in 2017 to sell a limited product assortment on Amazon. Now, it's focusing on selling more directly to consumers.