Feathr

Your audience is already engaging, but are you showing up at the right time? 👀

Brock Edgar, Feathr Program Manager, walks through Smart Send campaigns and how they help you connect with supporters when they’re actually active.

📅 Planning an event?
📬 Sending updates soon?
🌐 Seeing traffic on your site?

Instead of waiting for a scheduled email, you can engage people while they’re already paying attention.

It’s a simple shift that keeps your message relevant, and your audience moving forward.

The next generation of supporters engages differently and Erica Barrero, Feathr Pro Strategist, breaks down what that means for nonprofits.

Younger supporters aren’t waiting for a phone call or a campaign. They want to feel connected to your work in real time.

They’re looking for:
👀 Transparency into what you’re doing every day
📲 A consistent presence on social
🤝 Ways to feel like part of your mission
💬 Ongoing appreciation and acknowledgment

The takeaway is simple: showing up consistently helps turn interest into long-term engagement.