The Ward Group

Keywords still matter, but intent is changing the way paid search works.

In our recent blog, we explore how search behavior is evolving beyond exact-match queries, why platforms are prioritizing user intent over keyword precision, and what marketers need to understand to stay competitive in modern paid search.

Read more here: https://www.thewardgroup.media/blog/the-shift-from-keywords-to-intent-in-paid-search?utm_source=facebook&utm_medium=organic_social&utm_campaign=blog

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