Text-Em-All

If your recruiting team sends cold texts to candidates pulled from job boards, you're operating in riskier territory than you might think. Some of those messages still get delivered, but that's because carrier filtering has gaps, not because the practice is compliant.

The TCPA and CTIA both require prior express consent before sending business texts. Carriers enforce this through filtering, campaign suspensions, and full account terminations. And they're getting more aggressive about it every year, sharing violation data across networks and tightening detection systems.

We put together a detailed breakdown of the legal and deliverability risks so recruiting teams can make informed decisions.

Cold recruiting texts: Are they a violation and will they get blocked? Cold recruiting texts create legal and deliverability risks. Learn TCPA compliance, court cases, and how to build sustainable text recruiting programs.

Most businesses sending SMS are still thinking about it like a broadcast channel. Send a message, hope people read it, repeat.

But the businesses getting the best results have moved past that. They're using triggered messages that go out based on what a contact actually does, layering SMS into a broader communication strategy, and treating their list like a living thing that needs to be maintained, not just messaged.

The shift isn't complicated. It starts with asking a different question: instead of "what should we send this week," ask "what should happen when someone does X."

What's one part of your SMS strategy you've been meaning to level up?

How SMS marketing works: A beginner’s guide for businesses Learn how SMS marketing works, why it performs so well, and how businesses can use Text-Em-All to send compliant, high-impact text campaigns.