Pulse Digital Advertising

The latest trend we’re seeing is that paid ads are becoming cheaper.

Why?

Because ad networks like Google and Facebook make money through an auction system.

The more bidders you have, the more people pay for every click.

So when millions of businesses cut marketing budgets, competition for ad inventory goes down...

But as of March 2020, internet usage is off the charts.

Online Shopping has increased by 32%, across all markets.

In other words, traffic on the web is sky high, with fewer advertisers!

And this is why it's actually easier to grow market share during a recession.