J.O. Agency

Ever walked past a store and immediately got an ad for it on your phone? That's geofencing — and it's not just for big brands.

Geofencing lets you serve targeted ads to people when they enter specific locations. Imagine reaching potential customers while they're inside your competitor's store, at an industry event, or in your neighborhood.

Our latest blog breaks down what geofencing is, how it works, and why it might be the missing piece in your marketing strategy.

Read it here:
https://joagency.com/blog/geofencing-the-digital-marketing-tool-youre-not-using-but-should-be/

Meet Caitlin Rodgers, Copywriter.

Caitlin joined J.O. (and our sister agency, The Cause Agency) in 2022, and she's been writing for everyone from coffee shops to real estate companies, nonprofits to art galleries, board games to hospital foundations ever since. If it needs words, she's your person. You never know when she'll send an email saying she's hopping on a plane to work seven time zones away for the next week — because she absolutely will.

We're thrilled to welcome Cameron Schneider to J.O. as an account executive specializing in digital marketing!

Cameron brings both analytical precision and creative energy, strategizing and executing organic and paid digital campaigns across industries to help clients reach — and exceed — their goals. He loves the puzzle of marketing: finding the right message, platform, and audience to connect businesses with the customers they're meant to serve.

"I love fishing," he says, "and marketing is a lot like that. It takes strategy, the right tools, and patience to hook the right audience — but when it works, the results are worth it."

Finding Clients in Unexpected Places.

"Business development advice often sounds the same: network more, attend industry events, leverage LinkedIn.

But I’ve found that some of the best client relationships start in completely unexpected places.

For me, that place was an art gallery.

Following my passion for art led me to open a gallery, where I meet artists, collectors, creatives, and people from all walks of life. These aren’t marketing conversations — they’re genuine connections over something I love.

But those conversations naturally lead to learning about each other’s work… and that’s opened doors I never would have found at a traditional networking event.

The lesson?

Sometimes the best way to broaden your professional circle is to follow what genuinely interests you.

The right people will show up."

— Jennifer Henderson
President and Founder, J.O.

How do you encapsulate a historic Texas town through new branding and messaging? It’s a tall order, but we were delighted to work with the City of La Grange to create branding and messaging that represents who La Grange is today and how it is planting seeds for tomorrow. Through research, focus groups and a community survey, we discovered La Grange is authentic Texas with big skies, deep roots and character as strong as the Colorado River. It’s the Texas you’ve been missing, even if you’ve never been here before. Swipe through to see some of the final branding J.O. created for this unique, historic Texas town.