The Brand Innovation Group

Some days, you’ve just gotta get out of the office and go see something real.

For our annual Day Away (from the office), we toured the Wilson Football Factory—home of a legacy brand that’s been doing it right for generations. They've got precision, craftsmanship and a story worth telling. And honestly? It was pretty inspiring.

We also stopped by the Ohio State Reformatory, the historic site featured in "The Shawshank Redemption."
If you think Western Ohio’s got nothing to see, it might surprise you.

But the best part was time together. The kind you can’t manufacture—that brought our team closer together. The kind that reminds you why chemistry matters.

Think business. Think brand. Think BIG.

One unexpected visitor at the office today—a baby deer, resting under our picnic table.

We’re hoping mama’s nearby and they’re back together soon!

Beard, no beard. Long hair, short hair. Single, married. Some of our team members have been with BIG through all seasons of life—theirs and the company’s. After 30 years of birthdays, benchmarks, banter and of course branding, we have a lot to celebrate. And a lot of old pictures to laugh at.

Every scoop has a story. For Tern, it started with a blank slate — and a seriously smooth product. We partnered to build their brand from the ground up, crafting a fresh identity and packaging that mirrors the quality inside. Pure craft. Zero fluff. Get the full story at brandinnovationgroup.com/work/tern-ice-cream, and if you want to try it for yourself, check out ternicecream.com.