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https://blog.kissmetrics.com/beyond-sales/

Beyond Sales: The Different Types of Conversions When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are..

http://www.lunametrics.com/blog/2017/07/18/google-analytics-spam-traffic-investigation/

Sudden Spike in Spam Traffic? Let’s Find Out Why! If you see a big increase in spam traffic in Google Analytics, look for unique identifiers that you can use to help filter out spam going forward.

https://www.searchenginejournal.com/most-expensive-google-keywords/206842/

The 25 Most Expensive AdWords Keywords (And Why They're So $$$) Some highly competitive businesses have to pay an average of $50 or more per click! Here are the top 25 most expensive keywords in Google AdWords (and why).

http://www.wordstream.com/blog/ws/2017/07/24/local-marketing-tips

13 of Our Best Local Marketing Tips…Ever! | WordStream Marketing and advertising effectively as a local business can be hard. Check out WordStream's 13 best local marketing tips ever and get ready to rock the local SERP.

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