Kashmer Interactive
If your website isn’t showing up the way it should, or you feel like your business is invisible online, this is for you.
At Kashmer Interactive (Ki), our focus is straightforward: improve visibility where it matters and turn that visibility into real outcomes. We combine SEO / GEO and performance-driven Paid Media with clear reporting and a strategy built around your goals, so you’re not guessing what’s working.
Get a free website audit today: https://kashmerinteractive.com/audit/
03/24/2026
If you’ve worked in Universal Analytics, bounce rate was often the quickest way to judge whether a page was “working.” In GA4, the primary lens shifts to engagement rate, and bounce rate is now calculated differently.
In our latest blog post, we break down the GA4 definitions, show how each metric is calculated, and explain why GA4 bounce rate is essentially the inverse of engagement rate. Plus, see how to use both metrics correctly when evaluating landing pages and traffic quality.
Read more: kashmerinteractive.com/engagement-rate-vs-bounce-rate-which-metric-is-better-in-google-analytics/
Engagement Rate vs. Bounce Rate in GA4: Which Metric Is Better? Learn how engagement rate and bounce rate differ in GA4 vs Universal Analytics, why engagement rate is the better primary metric, and when bounce rate still helps.
Not sure what to post this March?
Here are content prompts you can steal to keep your feed fresh and engaging:
📅 Holidays & Observances
Employee Appreciation Day (Mar 6): Highlight your team and their contributions
International Women’s Day (Mar 8): Celebrate women in your business or industry
Pi Day (Mar 14): Have some fun with 3.14-themed creative content
First Day of Spring / International Day of Happiness (Mar 20): Fresh starts and positive content
🎥 Behind-the-Scenes / Personal Insight
“If I had to start from zero today, here’s what I’d focus on first”: share knowledge/insight of your industry
“The one decision that changed the trajectory of my business”: tell a real story with a lesson
Behind the scenes of…: show your office, how a product works, or what goes into your process
💼 Promotional / Sales
“Stop buying/doing ___ if you actually want [result]”: educate your audience and shift the focus to your product/service
Feature Comparison: showcase 2 products or types of services and explain how they differ
🎉 Fun / Engagement
March Madness bracket (business edition): Have your audience vote between topics, tools, approaches, etc
Spring Refresh: Share simple seasonal tips or ideas
If you need help creating consistent, scroll-stopping content for your business this March (or any month), reach out! We can help you plan, create, and post with purpose.
02/24/2026
Seeing your website traffic drop but leads go up can feel confusing at first. But it isn’t always a bad sign. In our latest blog, we explain why lower traffic can actually mean more qualified visitors, stronger conversion paths, and better alignment with how people search today — especially with AI summaries and intent-focused ranking shifts.
If you’ve noticed this pattern, this post will help you understand what’s really happening and what to look at next. Read more here: https://kashmerinteractive.com/why-your-traffic-is-down-but-leads-are-up/
Why Your Traffic is Down, But Leads Are Up - Kashmer Interactive Website traffic down, but leads up? Learn why this is happening by using the proper evaluation & analysis steps
Big news in the world of AI and advertising:OpenAI has started testing ads inside ChatGPT for users on the Free and Go plans in the U.S. These ads are clearly labeled, shown below responses, and OpenAI says they won’t influence the AI’s answers or access private conversations.
This represents a major shift in how conversational AI could be monetized and how brands might eventually reach audiences through ChatGPT’s interface. It also raises important questions for marketers about where AI fits into future media strategies.
We’re following this rollout closely as it evolves and what it could mean for search, discovery, and paid media in the AI era.
Read more: https://searchengineland.com/openai-starts-testing-chatgpt-ads-468593
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1974 Carolina Place, Suite 140
Fort Mill, SC
29708
Opening Hours
| Monday | 7:30am - 5pm |
| Tuesday | 7:30am - 5pm |
| Wednesday | 7:30am - 5pm |
| Thursday | 7:30am - 5pm |
| Friday | 7:30am - 5pm |