Keep The Shoals Beautiful

Launching this month, a new effort from Keep The Shoals Beautiful will help highlight how our streets connect directly to the Tennessee River.

These small reminders are designed to raise awareness about how storm drains carry rain — and litter — to our waterways.

The river starts here!

Next time it rains, notice where the water flows. 👀

From your driveway to the curb, rainwater moves into storm drains and straight to our local creeks and the Tennessee River. What you see along the curb doesn't stay there. It flows downstream.

Help protect our waterways by keeping the curb clean and not letting litter flow!

More pieces are coming together! Behind every program is preparation, and we’re gathering the supplies to bring a new watershed awareness effort to life. This initiative will help our community better understand how storm drains connect directly to our waterways.

Stay tuned!

Ever wonder where storm drains along the road or sidewalk lead to?

When it rains, water that enters the storm drains flow directly to local creeks and the Tennessee River. That means litter and pollutants on our streets can end up in our waterways. According to Keep America Beautiful’s 2020 litter study, waterway litter accounts for approximately 52.2% of the total litter reported. Keeping litter out of storm drains helps protect our river and local watersheds.

The river starts here — don’t let litter flow!