Flint Michigan Films

From the archives: How do you change the narrative of a city whose perception often precedes its experience?

For Amari Steward, Executive Director of Explore Flint & Genesee, it starts with shifting the conversation from a place of deficit to a place of potential. Earlier this year, we sat down with Steward to discuss their county-wide Brand Anthem video—a visual project designed not just to attract tourists, but to restore community pride and remind residents of what exists right in their own backyard.

"We were known as the Vehicle City. But now we're the vehicle for innovation," Steward shared.

In case you missed it, revisit our conversation on the importance of place pride, the economic impact of storytelling, and why you should consider becoming a tourist in your own hometown.

Read the full story at the link in the comments. 👇

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