Calvary Energy

Go beyond written formats.

The rise of video is not about to stop — and with rich video and image packs taking precedence in SERPs, you’d be remiss to not include video in your content marketing strategy.

Content marketers have long heralded infographics as one of the best multimedia formats to include in blog posts. Indeed, infographics have the advantage of being pinnable and easy to scan. And, while they’re still important, it’s time to diversify.

Repurpose your content.

It takes time and talent to craft highly useful, engaging content — so, by finding ways to recycle existing content, you're ensuring peak efficiency. Additionally, repurposing content allows you to reach new audiences. For instance, let's say your podcast team published a high-performing episode. Why not turn that episode's topic into a blog post?

Alternatively, maybe you created a blog post that performed significantly well — now, you might consider creating a YouTube video that covers a similar topic to reach an audience that prefers video over text.