Strive Creative

Shaky footage. Bad lighting. 1.2 million views.

Polished brand video? Scrolled past in half a second.

Turns out, polish on social now signals "ad" and the thumb keeps moving. The rough stuff signals "real," and people actually stop.

We broke down why this is happening and what it actually means for brands making content. Worth a read 👇
https://bit.ly/4ymW3cY

Why Low Production Value Works on Social Media - Strive Creative Here's why low production value works on social media -- and why "make it look like nobody made it" is one of the hardest creative briefs there is.

Think you're tracking your marketing? You might only be seeing about a third of the full picture.
Most marketers watch click-through rates and last-click conversions and call it a day. But that approach quietly undervalues the channels doing the early work — the streaming TV ad that sparked brand awareness, the display ad that pushed someone into your retargeting pool, the YouTube impression that started a purchase journey that search eventually closed.
We broke down which channels can actually be tracked end-to-end, which ones require a different approach, and the measurement mistakes that cost brands real money every week.
Part of our Marketing Misconceptions series — read the full breakdown here 👇
https://bit.ly/4vBKBsa

What You Can Actually Track In Your Marketing in 2026 - Strive Creative Here's what you can actually track in your marketing (and what you can't), from search to streaming.