Media Fast Lanes

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers.

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.

How to Create a Purpose-Driven Marketing Strategy and Campaign Mike Dupree, Senior Manager for Media & Entertainment at Twitter, explains the power of purpose for businesses and how to create purpose-driven marketing.

It's challenging to keep up with the latest trends and what's new in the online world of marketing. So here's some help!

5 Exciting Social Media and Marketing Trends to Know in 2017 - with Noah Kagan Top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Buffer lets us benefit from their lessons learned. Are you making any of these mistakes?

10 Social Media Mistakes We've Made (And How to Avoid Them) We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.