Sound Publishing Inc.

Why Companies Turn To Digital Marketing To Survive COVID-19 The coronavirus pandemic (COVID-19) is posing massive challenges to businesses across the globe by closing events and traditional sales and networking channels. Here we look at why companies that embrace digital marketing will be in a much better position to engage and network with their customers.

According to a study Google conducted with Ipsos and the 4As, ad impact is supercharged when people are exposed to both search and video ads versus search alone, with 45% higher lifts in ad recall, 43% higher lifts in purchase intent, and 180% higher message retention.

Reinvent your brand and grow your base by combining video and search Launching a new product can be a hard sell. Launching a rebrand might even be tougher. See how Rakuten’s rebrand strategy helped grow its base.