Stacy Justin Advertising

WHY MARKETING SHOULDN’T HAVE AN “ON” AND “OFF” SWITCH

Marketing isn’t necessarily something that should have an “on” and “off” switch, especially in the digital space. Yes, there are times for launches and special events.

But in the background, we should always have ongoing marketing processes chugging along to ensure we have consistent growth and a consistent number of new members or clients coming into our business. In turn, this can help us expand and reach our goals, as well as balance out churn.

The power of consistency goes beyond just the operational aspect of our business. It's the bedrock of trust and credibility.

When our branding and messaging remain consistent across all channels, it resonates with customers and eliminates confusion. Plus, staying top-of-mind through regular marketing initiatives means we're the first they think of when they're ready to take action

USING EXERCISE TO PUT YOUR WORRIES IN THE PAST

Moving your body regularly can take your mind off of any worries or fears. For instance, yoga is a very mindful practice (as should any form of exercise be!). This means that it’s hard to focus on anything else when you’re trying to pay attention to where your body is in space, as well as moving with your breath.

The same goes for any intense activity. It’s tricky to focus on anything else when you’re trying to perform 10 or so burpees. It’s also encouraged, during weightlifting or strength training, to actually focus on the muscle you’re contracting, as this can activate more muscle fibers during the movement itself.

The takeaway here? Everyone should be performing regular exercise. In fact, when we’re in good shape, the body is more resilient to stress as less inflammation interferes with our body’s regular processes.