Entertainment X Tracks

Hold the Date! FIT X Tracks Licensing Summit
We’re excited to announce that the FIT X Tracks Licensing Summit: Where Brands Meet Fashion is happening on:
🗓 Tuesday, February 10, 2026
🕘 9:00 AM – 5:00 PM
📍 Fashion Institute of Technology (FIT), NYC
🎤 Katie Murphy Amphitheatre
This full-day event—taking place during New York Fashion Week—will bring together leaders from fashion, entertainment, retail, beauty, anime, and emerging tech to explore the future of licensing.
Expect sessions on:
✨ Trend forecasting & consumer products
✨ Fashion in the age of AI
✨ Anime x fashion collaborations
✨ Beauty & fragrance licensing
✨ Gen Alpha, gaming & youth culture
✨ Surface design x licensing (our new closing session!)
🎟 Tickets on sale soon!
More details on speakers, agenda, and registration coming shortly.
Save the date—it’s going to be a big one!

Call now to connect with business.

https://toybook.com/entertainment-xtracks-2025-licensing-summit-la-fall-previews/

Entertainment XTracks Sets Stage for Licensing Summit at LA Fall Previews Headliners include execs from Hasbro, Tetris, The Toy Association, and The Toy Book...

🧠 Extracts from X Tracks: Insights from Bentonville
Last week at the Bentonville Film Festival, we launched the very first X Tracks Licensing Summit — a full day exploring the crossroads of culture, content, and commerce.

From anime to influencers, toys to TikTok, here’s what we uncovered about the future of licensed IP ⬇️

🎵 Music is the Merch
Music isn’t just background — it’s the driver of storytelling and product sales across generations.

👶 Gen Alpha = Power Players
They’re shaping the next wave with short-form, music-led content and global faves like Bluey and Baby Shark.

👘 Content is the New Couture
From Centric to Mad Engine, fashion is being driven by story-first, culture-led design.

🎮 Gaming IP = Gold
Franchises like Sonic, Minecraft, and FNAF are conquering retail and media, one level at a time.

🍔 Snackable = Sellable
Food & beverage brands are leveling up with smart storytelling, clever licensing, and omnichannel rollout.

🛒 Retailers Want Relevance
Walmart execs shared that trend fluency, digital savvy, and cross-category storytelling are what seal the deal.

🌏 Asia Sets the Pace
Anime, kawaii, and webtoons are leading both creatively and commercially.

💬 What We Heard from You
✨ “The energy, ideas, and camaraderie were truly inspiring.”
✨ “This is the start of something important for our industry.”

🙏 Huge thanks to our amazing speakers, Walmart leaders, and our sponsor Octane5 for helping us bring this vision to life.

📅 X Tracks returns in 2026 — bigger, bolder, and ready to push the industry forward.

Fun evening Sept 13th at the WIT Awards and Dinner at the Beverly Hilton. Thank you Janice Sirkin Ross