Atlas Advertising, LLC

TikTok is rapidly expanding it's advertising market share for the most coveted demographics. Advertising on TikTok is different though. Understanding TikTok's culture is key to designing advertising campaigns that convert for your brand.

Understanding Why Young People Love TikTok Is Key for Brands The video sharing app is a prime target for performance marketers looking to rise above the digital clutter.

January is here which means?

Yes... true the end of the holiday season, but also the end of crazy high ad prices! It's the January Ad Slump and here is how to capitalize on it!

Why Ad Prices Crash In January And How To Capitalize On It - Atlas Advertising Come January digital advertising costs plummet, find out why and how you can capitalize on it to maximize your marketing efforts.

Your local marketing hierarchy for 2021!

1. Google My Business - The keystone of local SEO, GMB has thundered on to the scene to become one of the largest contributors to local domain authority and searchability. This is your #1 focus for improving local search power in 2021.

2. Google Ads - People get afraid of the idea of paying for advertising but with the right local specific keywords you can keep costs down while maximizing your visibility to qualified searchers in your target area. Having a workable budget and well-optimized local specific ads is a must for growing your local marketing efforts.

3. Local Directories - First there were the yellow pages, then yelp, and now hundreds and hundreds of valuable local directories exist. Even on some directories where the average user base isn't significant, Google now scans across the web to find instances of your business' information and proliferation in order to determine your viability as a search result. Dedicating a few hours per month to reaching new directories or updating directory information is important to expanding your local search authority.

Hope this helps you grow your local domain authority in 2021!