Leadous

The 2026 Digital Transformation Survey is now live.

Digital transformation does not need more surface-level takes. It needs clearer input from the teams doing the work every day, the teams managing data, systems, measurement, ex*****on, and growing pressure around AI readiness.

This survey is designed to benchmark where teams are making progress and where they are still getting blocked.

Where is complexity slowing ex*****on?
Where are systems creating value, and where are they creating friction?
How prepared are teams to turn data into action and strategy into measurable outcomes?

If you are leading, supporting, analyzing, or executing digital transformation work, your perspective helps build a more honest view of what the market needs next.

Participants will receive priority access to the report, so you can see the findings early and benchmark your team against the broader market.

Survey link: https://bit.ly/3NQjoBB

Quick Friday question: What hurts marketing credibility most in revenue meetings?
- Conflicting data
- Too many metrics
- Attribution debates
- Unclear ownership

Happy International Women’s Day!

Today we want to celebrate all women and the women who "lead us" at Leadous.

Shout out to:
Tracey Ellis, MBA
Judith Cousineau
Aimee V. LaBree Hohn
Abbie Hill