David Hoffeld

Podcast Episode 1 went live today. We tackle one way to neutralize Cold Call Reluctance. Check it out. https://lnkd.in/gerzkSs

Video of Podcast: https://lnkd.in/gV_Q5Yt

The Science of Selling In our first episode, we talk about how to tackle one of the biggest challenges any salesperson can face, and that's cold call reluctance. I'm Carl Paulson, and with me is David Hoffeld, the author of the best selling book, The Science of Selling. David is the CEO and Chief sales trainer of Hoffeld...

Traditional sales training is broken!

In today’s marketplace there’s an alarming gap between what we know from science regarding how our brains form buying decisions and modern sales training practices. As a result, this has caused a catastrophic effect across the sales industry with most sales people not making quota. Sales people everywhere are actually making it harder for their buyers to go through that buying decision and because of that they are doing a disservice to themselves and their employer.


When you adopt the science backed approach, it will remove the fogginess and questions around what actions and behaviors you should take in your sales process and it will give you the secret to knowing exactly what to say and exactly what to do in order to obtain that positive buying decision.