Russell Research

Who's using AI-based text generators and for what?

We got curious, so we asked.

Read our findings by clicking the link in the comments.

Who’s Using AI-Based Text Generators and for What? - Russell Research In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising facts” in your findings into more generalizable insights with strong predictive power.

This free infographic outlines 6 reasons to use psychological frameworks in qualitative research to help you discover deeper insights.

Russell Research Tip Sheet - 6 Reasons to Use Frameworks in Qualitative Research Psychological frameworks are evidence-based, scientifically tested ideas that describe human thoughts, emotions, and behavior. Utilizing psychological frameworks throughout your research process can take your research, insights, and the outcomes your research informs to the next level.

Join us at TMRE 2019 for our presentation, “Retail Research Gone Wild” with one of our favorite clients, American Greetings. Our very own John Hunoval will be speaking with Patti Strong, we hope to see you there!