Goalpost Group
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06/19/2026
Juneteenth commemorates June 19, 1865, when news of emancipation reached enslaved people in Texas more than two years after the Emancipation Proclamation.
Today, we recognize the significance of this day in American history and honor the generations whose contributions continue to shape our communities and country.
The only thing standing between you and a video that works for your business is hitting record.
No, seriously. The tools are better than they've ever been. The bar is lower than it's ever been. Your phone is literally in your pocket.
We help B2B companies make content that doesn't make them cringe.
https://goalpostgroup.com/blog/
The businesses winning right now are the ones teaching.
Not pitching. Teaching. There's a difference and your audience can feel it immediately.
Share what you know. Put your expertise somewhere people can find it.
When they're finally ready to buy, they'll already know who to call.
www.GoalPostGroup.com
06/06/2026
Emails with personalized subject lines generate 50 percent higher open rates than generic ones.
That's the value of relevance.
When what you send connects with what the audience actually cares about, engagement changes.
If every piece you publish earns attention instead of being ignored, the work you put in is actively contributing to growth.
Hashtags
For every 10 pieces of content you put out, 8 of them should be genuinely useful to your audience and 2 can be about what you sell.
Most B2B companies have that completely backwards.
Your audience will tolerate a pitch from someone they trust.
They will not tolerate a pitch from a stranger who only shows up to pitch.
05/29/2026
If you can't tell whether your marketing is working, it's probably not.
Which means 73% of you are out there just,...hoping.
Hoping the logo looks good enough.
Hoping someone sees the post.
Hoping a referral comes in before the slow season does.
Hope is not a strategy.
And the fix isn't more content, it's a clearer message, a smarter plan, and someone in your corner who's done this before.
That's what we do at Goalpost.
Schedule a free 30-minute call.
https://goalpostgroup.com/schedule-call/
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Address
333 Albert Avenue Suite 608
East Lansing, MI
48823
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
