Kevel

🎙️ New Unlocking Retail Media episode drops today!

James Avery is in conversation with Retail Media Network Consultant, Sam Wright. Previously at Klarna, Sam led the team that successfully built Klarna Media from the ground up.

He shares a simple truth: businesses with revenues in the low millions are successfully launching retail media networks alongside companies doing billions.

The real question isn't about size. It's about having:
▪️ A solid core business
▪️ Clear demand from brands wanting to reach your customers
▪️ A way to deliver measurable results

Most retailers already see the signs. Brands are asking for more ways to connect with your audience. They want better attribution. They want to move beyond vague trade dollars into trackable performance.

The headroom varies by business, but the opportunity is real across the board.

Sam's advice? Start by looking at what brands are already asking you for. If there's pull in the market, you have what you need to begin.

Listen to the full conversation between James Avery and Sam Wright on all podcast platforms here 👇

https://www.kevel.com/podcast

🔐 Unlocking a new conversation...

The rules of retail media have changed and Matthew Nichols from Commerce Ventures has watched the shift firsthand. What started as a simple choice — build like Amazon or fully outsource — has become far more complex.

In our latest episode, Matt breaks down five forces reshaping the industry:

🎧 AI is killing keyword targeting. Large language models now identify product associations humans never could, shifting advertising from search terms to outcomes.
🎧 ChatGPT could become the next Shopify.
Interactive AI platforms let consumers ask questions, compare options, and buy, all without leaving the experience.
🎧 Lean supply chains are winning.
Companies like Shein prove keeping products close to manufacturers beats pushing inventory to consumers.
🎧 Marketplaces drive ad revenue.
More third-party products mean more competition and more sponsored placements.
🎧 Full outsourcing is dead.
Retail media is too valuable to hand off completely, but building everything in-house isn't realistic either.

🎧 Listen to the full conversation with James Avery and Matthew Nichols:

https://www.kevel.com/podcast