88 Creative Studio

Start thinking of your brand as a person.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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You can kind of picture them, right? For instance, maybe your brand is a person who is very friendly and vivacious; they are going to get the job done for you. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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They're going to be fun along the way. They're friendly and witty and going to be your cheerleader. They're optimistic. They're going to help you realize your vision and also make sure that you're not stressed out during the process. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And then on the flip side, what words would you NOT want someone to use to describe your brand?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In our case, we considered what emotional attributes we want associated with our brand. Some of those words are happiness, calm, confidence, and joy. Yes, some of these may seem like no-brainers that everyone want's associated with their work, but when you name them as integral to your brand, these words guide you when you write sales copy, onboard clients, tackle your visual brand, and more.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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As you build your website, your main focus is likely on the launch. Which is good!
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But here is what happens, you spend all of this time building a beautiful website. Then you heavily promote said website. This drive traffic to your website, but how to you capture that interest?
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With email subscriptions!
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My advice to you is to create a Welcome Sequence in order to grab the emails and keep the interest of those visiting your website. If they don't convert into a client right away, your emails will continue to build their trust in your expertise that may later convert into a client.
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I get it, it's hard to keep all of this straight. That is why I created 3DayWP to help walk you through all of these steps. Follow the link in my bio to learn more!
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Woo! You launched your website! But now...there are more steps to keep your business growing.
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What step are you currently working on?
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