RubiStarr Designs - Durango CO

Why does my professional logo designer start designing in black and white instead of color?

Logos need to work in black and white for many applications, with a focus on long term functionality, pro designers start in black and white.

We also usually present only black and white options to ensure that color does not distract from the logo mark itself during the decision process. Once a logo is chosen, then color is added.

Why does my professional logo designer give me a black and white version of my logo?

Logos need to work in black and white so they can have a solid "color" version for use in screen printing, embroidery, black and white ads etc.