Whimsy

Happy Mother’s Day to all of the amazing moms and mother figures!

From our mom-owned and operated small business, the Whimsy team wishes you a special day with those you love most! 💝

And if you are out and about for some retail therapy, Whimsy is celebrating all of the lovely ladies with 20% throughout the store (some brands excluded), plus we have mom-osas, cute lil cupcakes and other sweet treats from 11-5 today!

💐PS - the gorgeous flowers in this picture were given to me by my sweet daughter, who is also celebrating her 19th birthday today! 🎂❤️

🌎 Happy Earth Day! 🌍

At Whimsy, we consciously curate our selection of high quality clothing, toys, and gifts with a focus on sustainability, natural materials, and timeless design. We select items that hold up to use, so that they can be passed on to other little ones! From product to packaging, we always have an eye on ways to lessen the impact on our planet, because the choices we make today will have an effect on the world that our children and future generations will inherit. ❤️

Here we are, in the final moments of 2025! I’ve been meaning to post something since Whimsy‘s 10th anniversary back on Small Business Saturday weekend, but, well…life. Better late than never right?

It’s been a wild ride, reflecting back on Whimsy‘s humble beginnings as a tiny holiday pop-up shop on W. 1st Street to our current home in Fitger’s along the beautiful shores of Lake Superior!

First of all, I want to say a huge thank you to everyone who has played a role – big or small – in Whimsy’s success up to this point! That includes my family, who have supported, and believed, and grown alongside me from day 1, as well as friends, and the special staff members I’ve had the pleasure to work with and become friends with over the past decade. I also couldn’t have done it without the many sales reps who have helped develop Whimsy’s thoughtful curation of goods, especially including the MN sales reps who have gone above and beyond to provide the best service to Whimsy (thank you SO much Megan and Jennie)! And I definitely don’t want to forget to thank the many small, independent makers who have shared their special goods with Whimsy! We treasure all of those relationships!

However, Whimsy wouldn’t have made it to this big milestone without the ongoing support of our wonderful customers! We’ve marveled at how quickly your babies have grown into big kids and we love meeting those customers who are just discovering Whimsy for the first time. From gender reveals to helping pick out outfits for special occasions, and everything in between, we feel truly honored when you think of Whimsy!

For Whimsy’s anniversary celebration, we asked and to dazzle us with delicious treats, and that they did! Last but not least, we want to extend our gratitude to the businesses at Fitger’s who donated to our grand prize giveaway basket: $50 bonus bucks, .the.label $25 gift card, $25 gift card, $25 gift card, $10 gift card, growler of beer + pint glass, 2 books, and coffee + mugs.

Much love and appreciation,

Alyssa