Ad Advance

Roku. Disney. Netflix. Spotify. SiriusXM. Microsoft. iHeartRadio.

All major partnerships Amazon announced within about six months last year.

Individually, these look like integrations. Together, they point to something bigger: A single planning layer for premium CTV, audio, and streaming, powered by logged-in identity and commerce signals.

We broke down what Amazon is building, why it matters for advertisers today, and what we expect this to unlock in 2026.

Read: https://adadvance.com/blog/amazons-2025-partnership-wave/

LIVE from Amazon Ads unBoxed!

CEO Joe Shelerud had the chance to sit down with Meredith McTernan Goldman, Director of Media Enablement at Amazon Ads, in Nashville last week during the big event.

Get an inside look at some of the week's biggest announcements ⬇️

Listen: https://adadvance.com/captivate-podcast/inside-amazon-ads-unboxed-ai-dsp-amc/
Watch: https://youtu.be/ZYVdvNwpmS0?si=82-_TunSRxxyX3AO

Inside Amazon Ads unBoxed: AI-Driven DSP, AMC, and the Future of Retail Media Join us for a special episode recorded at Amazon Ads unBoxed, where Joe Shelerud interviews Meredith Goldman, Director of Media Enablement at Amazon Ads. Mer...

1,128 weekend meals packed for kids in need across the region!

A crew of Ad Advancers spent the morning volunteering at Second Harvest Northland, helping pack food for their BackPack Program.

For many children in our region, school meals are the only ones they can count on. The BackPack Program bridges that gap - providing nutritious, easy-to-prepare food that teachers, school nurses, and social workers discreetly place in students’ backpacks each Friday, ensuring they have enough to eat through the weekend.

A huge thank-you to Second Harvest for the incredible work they do fighting hunger across Northern Minnesota and Wisconsin, and for hosting us for such a meaningful (and fun!) morning of giving back.

One of our favorite Ad Advance traditions — our annual Halloween party!

Partners and kids will be stopping by soon to trick-or-treat through the office. Happy Halloween from all of us at Ad Advance!

And if you’d like to join our (slightly spooky) team, we’re hiring: adadvance.com/careers

The latest episode of The Ad Project just dropped and it's a good one!

Tune in to hear Part 2 of Joe's conversation with Roger Branham, a software engineer here at Ad Advance who has been following AI enhancements and its impact on advertising closely.

Listen: https://adadvance.com/captivate-podcast/ai-advertising-revolution/
Watch: https://www.youtube.com/watch?v=6SeRzd1-JZU