Finding Fire

The latest edition of The Ignite 🔥

This month we talked about a shift we’re seeing everywhere in 2025: More reach ≠ more results. Relevance is what matters now.

Whether you're growing a business, building a brand, or just trying to show up more meaningfully online—this edition is all about how to connect with the right people, not just more of them.

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Win in the dark.

No spotlight. No applause.
Just you, your work, and the truth:

If you’re not working when no one’s watching,
you’re not ready for the moment when everyone is.

So—what are you doing in the dark?