Tyson Group

Momentum isn't built overnight. It's built through the small moments, the daily habits, and the details that often get overlooked.

Last week, our team had the opportunity to work alongside the premium sales, service, and major gifts teams at South Carolina Gamecocks, The Gamecock Club, and Legends Global. Together, we explored situational selling strategies while building around the reimagination of Williams-Brice Stadium.

A big thank you to Drew Turner, Trevor Pond, Jonathan Hampton, and Blake Woodward for your partnership and engagement throughout the sessions. We're excited to continue building on the momentum we've started.

Tyson Group is proud to underwrite the Sales Management Association's July 22 webinar, New Research on Addressing Sales Effectiveness Bottlenecks, featuring Lance Tyson and Dr. Adam Rapp.

The session draws on new research from more than 1,000 sales leaders and salespeople to break down the costliest performance breakdowns in sales organizations, including sales process and methodology adoption, pipeline congestion, ineffective onboarding, training, and coaching, and misaligned objectives between sellers and management.

Register here: https://hubs.ly/Q04nlmwB0

Introducing Adaptive Selling™, Tyson Group's new sales training program.

The way today's buyers engage with sellers has changed. Buyers arrive at sales conversations 60 to 70 percent through their decision process, with six to ten stakeholders involved and well-formed expectations about how sellers should show up. One-size-fits-all sales approaches no longer produce the results they once did.

Adaptive Selling teaches the disciplined six-stage sales process Tyson Group has used for over a decade, combined with the adaptive skills sellers need to win with today's buyers.

In a new blog from Lance Tyson, he breaks down why adaptability has become the central differentiator in selling, what's driving the inflection point sellers face today, and what adaptive selling looks like in practice.

Read the blog -

Why Adaptive Selling Gives Your Team a Competitive Edge Explore Adaptive Selling and learn how to engage today's informed buyers in a competitive marketplace.