FranFuel

These trends are pretty straightforward and overall what you might expect. We'll add to the first one (the significance of social media) that franchises need to prepare for the recently announced changes to the Facebook Newsfeed. The land rush on social space for brands is coming to an end. Now, only the smartest and most engaging brands will be rising to the top.

5 franchising trends you need to know about in 2018 The franchising industry has steadily shown adaptability to the tough economy by growing the sector 3.6% over the past four years – from contributing an estimated 9.7% to the country’s GDP in 2014 to its recent figure of 13.3%.