Mind Your Design

On the rare occasion when we get the chance to collaborate with friends, we like to go all in. When Chris approached us about his concept for a gravel bike rally, we knew it was an opportunity to break out of the box. After weeks of back and forth, we collectively came to the Gravhell Rally name, leading us down a twisty path to a visual identity unlike any other bike race we’ve had the pleasure to see. Gravhell is dark, gritty, and positions a challenge to those brave enough to enter. Coming to a trail near you.

Another recent brand exploration recently wrapped up with our friends at Total Skills. We came on to the project to help refresh a look that had become old and tired. As the organization expands its offerings and footprint, we wanted to be sure the solution could grow with them. Designed for a heavily digital space, the brand was still expected to shine in print, particularly in wearable swag and jerseys. The end outcome was a simple and bold mark with a badge system to leverage swag-ability. Our team led the design process seeing the update through brand guidelines, signage, a custom microsite, and a mascot.

Today we're taking a moment to celebrate 11 years of creativity and persevering through a year that has provided as many challenges as opportunities. Our incredible team has stuck together and supported projects large, small, and community-focused at a pace and scale we have never before experienced. We remain incredibly grateful to our local clients and to those that span across the United States. Though we remain quiet in the social media world, our operations have been anything but quiet this past year. Our work has supported small, passionate businesses and nationwide leaders across industries that range from art and culture, aerospace, hospitality, and technology. We have deployed hundreds of creative solutions and impactful ideas to our clients and have stayed true to our mission of supporting our local community through volunteerism and good deeds. Our path forward is clear, and we are beyond excited to share some of the work we have been involved in, and are jumping into as 2022 progresses. Here's to the mighty underdogs.