Formosa Investing

The market is saturated.

That's not the obstacle. That's the excuse.

I stopped by Phinology, a brand new coffee shop opened by two of my longtime friends - Stan Lee and Leslie.

There's already a coffee shop on every corner. They knew that.

But Leslie spent years as a nurse before this. Stan built multiple businesses before this. They didn't open a coffee shop because the space was empty. They opened it because they had something the space didn't have yet.

Three weeks in, they sold out their first weekend.
Put yourself out there, bring the world what you have to offer.

4344 Convoy St, Suite L, San Diego, CA 92111

Website: https://www.phinologycoffee.com/
Instagram: https://www.instagram.com/phinologycoffee/

What's stopped you from starting something because it felt "already done"?