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Why emphasize direct mail when you have digital marketing? In an era of social isolation, direct mail matters. People have renewed their excitement for hand-delivered items, nearly 2/3 say letters and cards improve their connection with the outside world.

A Resurgence in the Importance of Direct Mail as a Result of the Pandemic | CustomerThink A Resurgence in the Importance of Direct Mail as a Result of the Pandemic By Rhonda Basler - February 12, 2021 0 447 views Tweet You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next ....

USPS has discussed plans to eliminate a tier of first-class mail designated for delivery in two days. Instead, all first-class mail would be lumped into the same three- to five-day window, the current benchmark for nonlocal mail.

Postmaster general’s new plan for USPS is said to include slower mail and higher prices A key provision of the postmaster general’s strategy includes banning air travel for all first-class mail at a time when delivery rates are at historic lows.