Eight Nine Design

The eyes see it, the heart wants it.

Combine those in your business and you’re generating revenue.

This week I’m sharing the second part to creating your own unique brand. Last week was about reaching the heart by creating connection through vision, action, and story.

Now it’s time to visualize it through consistent visuals. I cannot stress this enough. This can be difficult to do without your most important visual asset—a style guide/brand guidelines.

Here’s a quick story on why visual consistency is so important.

One day I was driving past a new restaurant I wanted to try. I noted the name and said I’d look it up once I got to my destination. I get online and look them up; the logo and colors on the site are completely different from what’s on their store front signage. This led to second guessing since there was another restaurant with a similar name. The only way I was able to verify the site I was on was in fact the restaurant I passed was knowing the relative location.

Moral of the story: stay as consistent as possible so you’re not confusing your customers…and losing revenue. A poor visual identity costs you more than you think.

Did the IG/FB outage affect your business? If your business is dependent solely on SM that might have been a wake up call to diversify. But how? Next week I’m talking websites!

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I almost missed 🤩🤩🤩

I love my little Nato to pieces. He’s my biggest motivation and so full of personality. He’s silly, caring, always singing, smart, and all mine 🥰🥰🥰

HEY YA’LL HEY! It’s been quite some time since I posted but I’ve connected with a lot of new faces around here so it’s time for a reintroduction.

I’m Kaila (pronounced Kyla)

✨Proud boy mom to Nato (Paw Patrol, Legos, and picky eating, except all the fruits & sugary treats are the norm)
✨Special education teacher turned designer after a 10 year hiatus shelving my creative passion
✨An introvert so I like to have meaningful connections with people, small talk scares me 😂
✨First tried my hand as a entrepreneur selling hand painted canvas clutches on Etsy (fail) followed by fashion blogging (fail too)
✨Support motherhood in the workplace whether that’s working for yourself or corporate
✨Love food, walks, sips, summer, peonies, sun & sand (I’m long overdue for a beach day)

Want to know more about me? Get answers to your most pressing and stressing brand, graphic, or web design issues? Talk about or ? Shoot me a DM! 

P.S. I’ve got new photos! I had an amazing time working with the talented Alisha Nicole, ever the camera shy girl, she made me love the way I showed up on camera. She specializes in personal brand photography and does not disappoint.  
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