The Kindling Project

You don’t have to believe everything your inner critic says.
You get to choose a different story — one rooted in truth, softness, and now.

🛑 Pause.
🌬️ Breathe.
🌱 Be here.

Let’s expand what entrepreneurship looks like.
For women, it’s not just about profit — it’s about purpose, courage, and choosing your own path. 🔥
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It’s August. What have you started? What have you finished? What are you proud of, even if it’s still messy,
in-progress, or quietly brave?
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Drop a win — big or small — in the comments. Get some more motivation from our OG Firestarter episode 🔥⠀

For so many women, dieting isn't just calories in vs. calories out. It's tangled with hormones, emotions, trauma, societal pressure, and our ever-shifting relationship with our bodies.
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📣 Let’s stop reducing women’s health to a numbers game. Real wellness considers mental health, biology, and lived experience.

Check out:
What's a "Cleanse" and Why is Everyone Doing Them? with Rachelle Beazley

Rachelle Beazley Melissa Halpin

From stay-at-home mom to entrepreneur and bodybuilder 💪 — Alison Rico-Serbentas didn’t just change her career… she transformed her entire life.

Alison Rico
Melissa Halpin