Good Milkshake Digital

I’ve been working with a few restaurant clients recently to use AI to supercharge their marketing efforts. Exciting times we’re living in for sure!

In every case, we’ve come to the conclusion that business owners who ignore the power of AI in marketing their establishments are missing out on a game-changing opportunity to boost their business.

Here are a few examples of ways almost any business can use AI to their advantage to boost marketing efforts:

1. AI-Driven Personalized Recommendations:
The first way that AI can help market your restaurant is by offering personalized recommendations to your customers. AI can analyze data from your customers' past orders and browsing behavior to suggest menu items that they are likely to enjoy. In this restaurant example, personalized recommendations can improve customer dining experiences and encourage them to come back for more.

Actionable Tip: Consider using a chatbot on your website or social media channels to provide personalized recommendations to your customers.

2. Social Media Listening and Engagement
Another way that AI can help market your restaurant or business is through social media listening and engagement. AI tools can monitor social media channels for mentions of your restaurant and provide you with valuable insights into your customers' opinions and preferences. You can use this information to tailor your marketing campaigns and engage with customers in real-time, addressing any concerns or questions they may have.

Mistake to Avoid: Ignoring the power of AI when using social media as a marketing tool for your restaurant.

3. Predictive Analytics for Marketing Campaigns:
AI can also help restaurant owners make better decisions when it comes to their marketing campaigns. By analyzing data on customer behavior, AI can predict which campaigns are likely to be successful and which ones may fall flat. This can save restaurant owners time and money by ensuring that they are investing in campaigns that are likely to drive results.

Actionable Tip: Use AI-powered marketing tools to create targeted campaigns that are tailored to your customers' preferences and behaviors.

Those are just a few (of dozens) of ways in which AI can be a powerful tool for marketing your restaurant. By providing personalized recommendations, monitoring social media channels, and leveraging predictive analytics, business owners can improve the customer experience and drive more business.

Here’s the TL;DR for those of you overpaying an agency to run ads for you. This is the entire game:

1) Research your market.
2) Use your research to create content. Socials, email, etc.
3) Deliver your content regularly to the digital assets you’ve accumulated and to your target market.
4) Run ads from that content to the market you researched.
5) Collect digital assets such as emails, likes, etc.
6) Rinse, repeat.

If you suck at any of the above, you probably need to hire someone. But don’t let some fool convince you that you can’t create lasting and important content that brings people in your space. Be yourself, be consistent, pivot when necessary and take risks.

Thanks for listening. If you want me to expand on any of these subjects, let me know and I’ll write more on them. Maybe I’ll do some videos.

Order direct. Skip 3rd party ordering.