Alterian

Alterian

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05/14/2026

Adobe and Databricks recently made exciting announcements, continuing an industry-wide trend of AI advancement in marketing and customer experience.

Still, each of these platforms is ultimately constrained by one thing—and it's exactly what we developed Journey Insight to address.

⬇️ Check out these thoughts from our CEO, Bob Hale:
https://www.alterian.com/articles/ai-arms-race-customer-experience-gap

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