EmergeCounsel
Share
01/30/2026
EmergeCounsel is thrilled to announce that our team is moving its practice to Buchalter, a full-service national law firm servicing businesses, entrepreneurs, individuals, and organizations of all sizes for more than 90 years.
A Message from Steve Weigler -
"I loved the challenge of building EmergeCounsel from inception to success over the last ten years, and I am exceptionally fortunate to have forged many meaningful client relationships around the world. However, as my clients grew, so did the breadth of their legal needs. EmergeCounsel simply did not have the legal human resources to provide comprehensive services to be the one-stop law firm for its clients, especially in the areas of taxation, real estate planning, and non-IP litigation. This issue was frustrating to me.
Finding Buchalter, a like-minded comprehensive business firm, seems like a natural and logical next step for my team and me.
Our entire team is moving to Buchalter, allowing our practice to remain the same as it was at EmergeCounsel. However, joining Buchalter will allow my team and my clients access to additional resources in almost every area of law and in almost every US jurisdiction, which is a game-changer.
Of course, ending a chapter of a career journey and starting another is bittersweet and anxiety-provoking, but also exciting. I will keep you all apprised on the journey."
In this conversation, Steve Weigler discusses why trademark protection sits at the centre of successful eCommerce businesses.
For brands selling across borders, trademarks are not just a legal formality. They are a critical business asset that supports growth, international expansion, and eventual exit value. As Steve and Ethan explore, eCommerce remains one of the most accessible paths for entrepreneurs to build meaningful, sale-ready companies when the brand is protected and positioned correctly from the start.
Watch the full discussion on the role trademarks play in building durable eCommerce businesses.
When it comes to e-commerce, not all “real estate” is created equal.
As Steven Weigler and Ethan discussed, Shopify gives business owners the freedom to truly build their brand, to shape the customer experience, control the look and feel, and tell their story on their own terms. By contrast, platforms like Amazon offer reach, but at the cost of creative control.
For entrepreneurs, that means brand control and channel strategy both matter. Build your own “real estate,” but make sure you’re not putting all your value in one plot of land.
Click here to claim your Sponsored Listing.
Category
Contact the practice
Website
Address
4800 Dahlia Street
Denver, CO
80216
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
