O'Donnell Copy

I like things being nice and tidy. Especially strategies.
Organizing your business offerings into a clear ascension of products or services is a great way to capitalize on the "foot in the door" effect. This term was coined by Friedman and Frazier at Standford in the '60s.
Essentially, they found people agree to things they wouldn't have -- say, a high priced course for example -- if they agreed to little requests previously, such as a free grab.
In other words, people won't buy expensive s*** until they've bought cheaper s*** to test the waters.
That's where the idea of a value ladder comes in handy.
Swipe to learn a little more ☺️

Happy Thanksgiving Everyone!! Hope you all have a wonderful day and are thankful that your crazy uncle isn't allowed over for dinner because of "Social Distancing"...

Seriously, I know 2020 is the worst year ever haha but please take today to remember that there are still wonderful things happening all the time.