Umi Haft Designs

From four very different homes to one cohesive, joy-filled brand⁣⁣⁣
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When Melissa came to me, she had something special, but also a big challenge.⁣⁣⁣
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Four very different properties.⁣⁣⁣
Four different locations.⁣⁣⁣
Four different guest experiences.⁣⁣⁣
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The challenge:⁣⁣⁣
Tying it all together under one brand that feels intentional, elevated, and emotionally connected without losing what makes each stay so different and special.⁣⁣⁣
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We anchored the entire brand around one simple belief Melissa shared early on: That travel should make you feel something. That stays should inspire connection, spark fun, and leave guests feeling restored long after checkout.⁣⁣⁣
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From there, we built a cohesive brand experience that connects every stay, whether it’s an adventurous ski trip, a relaxing cabin escape, or a lively group gathering, under one promise:⁣⁣⁣
Where every stay is filled with joy, inspires connection, and creates memories you’ll want to return to again and again.⁣⁣⁣
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Every decision flowed from that:⁣⁣⁣
→ a clear dream guest⁣⁣⁣
→ intentional design with playful details⁣⁣⁣
→ consistent experiences across locations⁣⁣⁣
→ and a brand that feels fun, elevated, and deeply intentional⁣⁣⁣
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Tagline:⁣⁣⁣
Be Inspired. Leave Restored.⁣⁣⁣
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Different homes.⁣⁣⁣
Different destinations.⁣⁣⁣
One connected story.⁣⁣⁣
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Melissa scaled from 0 to 4 properties in just one year, and instead of waiting to figure branding out later, she went all in on building something cohesive, intentional, and ready to grow.⁣⁣⁣
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This project is such a reminder that great branding isn’t about forcing every space to look the same. It’s about telling one clear story that connects with each guest. Enjoyful Stays is proof that when you lead with heart, clarity, and strategy, you don’t just build a brand… you build something people want to return to, again and again.⁣⁣⁣
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Melissa, your vision, your growth, and your heart for hosting shines through this entire brand. And I can’t wait to see all the big things you do in 2026!⁣⁣⁣

Summer is in full swing and we’re feeling the heat from this hot new branding designed for Lara
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I loved designing this branding for Beach Pointe 903. They turned this beach house into a boho inspired oasis and their branding reflects it just perfectly!⁣
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Get ready for their website launch tomorrow! ⁣
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