Schiller Reed

For screen readers: There is a box of goats butter to which someone has attached "Who you gonna call." Next to this is a bottle of juice with a picture of pineapple with a halo. The juice brand is "Innocent."

The text below says, "I ain't afraid of no goats" and "I am suspicious of the pineapple, though."

How many times have we flatbed printed a ton of tiny white text onto signs?

For screen readers: The picture is of a square red sign with very small white text. It says: When we ordered this sign we thought it would be all small and quirky but it turns out it's actually just tiny and naff, possibly so small that you may not even notice it, so we decided to write this long and cumbersome note in the hope that any passers by would be struck by the sheer illegibility of so many words crammed on to a tiny sign, thus creating the opposite effect in that you may even have stopped to read what it says. The main objective of the sign is to inform you that the adjacent coffee shop is open, unless of course we accidentally left it out when we are closed in which case we cannot even make it up to you with a cappuccino and we can only apologise if this whole thing feels like it's been a waste of time.

For screen readers: The image is a backlit sign for Dolores Restaurant, but the "Dolo" of Dolores and "res" of restaurant are dark, so all that is lit spells out "restaurant."

The text says, "When your life is a mess but everything works out."