The Marketing Science Department

Analytics news from Marketing Science -

Analytics news from Marketing Science If you are in the US, we hope you had a great Labor Day weekend. If you are not in the US, we hope you had a great weekend.

Big thanks to KarshHagan for having us in the office for a Google Analytics 4 training.

We covered Google Analytics 4 Admin and Reporting including:

- Data streams
- Events architecture
- How to debug tracking
- New variables and events
- Leveraging Reports, Explorations, and Looker Studio

It was great to see everyone get a solid understanding of GA4 so quickly and we look forward to seeing some great insights.

📢 Migrate to GA4: Seamlessly Transition to the Future of Analytics!

Are you still relying on Universal Analytics for your data analysis needs? It's time to make the switch to GA4 and unlock the full potential of advanced analytics. Starting July 1st, 2023, Universal Analytics will cease processing, and you don't want to be left behind.

At Marketing Science Department, we've already completed successful GA4 migrations for esteemed clients such as Long Point Energy, Four Point Energy, Metro State University, and Create Kitchen & Bar. Now, we're excited to offer our expertise to more businesses seeking a seamless transition.

GA4 automated migrations might not meet your expectations due to GA4's distinct data models and processing methods, we take a tailored approach to ensure your data is accurately and comprehensively migrated. Our team is well-versed in GA4's intricacies and can guide you through the process, ensuring a smooth transition.

If you have any questions or concerns about GA4, we're here to help! Feel free to reach out via PM, and our knowledgeable team will gladly provide the answers and support you need. Don't miss out on the game-changing capabilities of GA4—let's migrate together! 🌐✨

Learn more

https://www.linkedin.com/pulse/ga4-fixing-googles-automated-migration-jason-pierce/