Communications Strategy Group

Has your marketing team stalled out with AI? We may have an answer as to why.
CSG's CPO Peter whipped up a thought-provoking article about how AI fluency is becoming baseline literacy for marketers. In his view, it's what separates the teams that are compounding their advantage from the ones that are still retyping the same prompts over and over.

The short version is that the chat window is one tool inside a larger system, not the whole system. Marketers who understand that distinction are producing more and building leverage that doesn't disappear when someone changes jobs.

It's a great 10-minute read! Check it out on the blog.

As strategic communicators, we have an obvious stake in keeping up with changes to the language and the culture in which we work. CSG copywriter Jason has some thoughts on how those processes unfold (among other things), and he put them all in a brand-new article on our blog. Check it out, you might have fun!

CSGer Emily has a literary streak, and all the proof you need is the spectacular multi-book report she wrote for our blog. Get an in-depth look at her faves (and anti-faves) from Goodreads now, so you can start stockpiling stories to keep you company by the pool this summer! 😎