Alexandria Reed, Realtor
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03/01/2026
Feb in fragments:
• sisterhood
• sweat equity
• gas in the tank
• art on the walls
• choosing me
• champagne & horsepower
• divine timing & love
Black HerStory flowing into Women’s history
“Vision boards don’t work.”
That’s the lie people repeat when they don’t stay long enough for the story to unfold.
What doesn’t work is cutting out images without commitment.
What does work is clarity, proximity, discipline, and showing up long after the excitement fades.
I didn’t manifest a logo.
I aligned my life with the kind of rooms I wanted to be in.
I honored storytelling.
I chose patience over performance.
I stayed in motion when no one was watching.
The vision board wasn’t the magic.
I was.
March 2025 ->
Magazine HQ in Brooklyn, NY
standing in the room, not just pinning it to the board.
With the AMAZING (now a dear, dear friend) and Chief Content Officer .
And yes the November/December issue with on the cover lived on my board long before it lived in my hands.
Vision boards don’t work alone.
Alignment does.
Action does.
Staying true to who you are, especially when it would be easier to pivot does.
If you’re building quietly, keep going.
Your future is already watching you.
01/07/2026
If it looks easy now, it’s because I already did the work
10/06/2025
What started as a disappointing and painful experience in 2017 turned into one of the most meaningful connections of my life.
Back then, my grandmother and I had a deeply upsetting encounter at a store, one that we both felt carried racist undertones. My husband, outraged after hearing what happened, called the store to voice our concerns. And who happened to pick up the phone? .co
Instead of brushing it off, Jordan apologized sincerely, assured us that the experience wasn’t reflective of the brand, and invited my grandmother and me back in for sips, sweets, and a color bar experience to make things right.
From that moment, we clicked instantly. Jordan even convinced me ,despite an already packed schedule in the hospitality world to join the Kendra Scott team part-time. I said yes, not realizing I was saying yes to so much more: meaningful conversations, shared dreams, and a shared passion for empowering women and giving back to the communities that shaped us.
Fast forward to this past weekend; we found ourselves in Austin, TX (shoutout to 🙌🏽) for a transformative weekend. It only felt right to visit the Kendra Scott flagship, the very place where this full-circle story began.
Here’s to turning pain into purpose, chance encounters into lifelong friendship, and continuing to build a legacy rooted in impact. Let’s keep going, Jo.
09/10/2025
Unfortunately I do love… Instagram version
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