CampaignStorm

This is a really bizarre brand integration...
https://toybook.com/build-a-bear-kfc-bring-the-flavor-with-new-plush-collection/

Do bunnies eat fried chicken? Are they promoting new Kentucky Fried Rabbit and Dogs?
Weird.

Build-A-Bear, KFC Bring the Flavor with New Plush Collection Build-A-Bear Workshop is having a big year of collaborations, including Wicked, Sanrio, and, now, KFC.

Here's a viral virus campaign from Halls that is pretty clever. I think they should sell the kits on their website rather than only awarding winners through a TikTok contest. I think it could be quite profitable!

Sickness Survival Kits Man Cold Relief Kit - Heading into cold and flu season, Halls put together a limited-edition Man Cold Relief Kit to deal with exaggerated reactions to symptoms of the co...

This AI-art driven campaign from Arm & Hammer Cat Litter to boost cat adoption raised $200,000 in 72 hours for the .
https://digitalmag.petbusiness.com/petbusiness/library/item/july_2024/4207681/

BARBIE-CUE Sauce....
It's probably goes really well on just CHIC-KEN.

Mattel and Heinz Team Up to Release 'Barbiecue' Sauce Mattel has teamed up with Heinz to launch the limited-edition Heinz Classic Barbiecue Sauce. Available from today in the U.K. and Spain, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoc...