G10 Fulfillment

Shipping rates change by the day, sometimes by the zip code. G10's rate shopping tools compare carriers automatically on every single shipment, so you're never locked into one provider's pricing on a day when a competitor would've been cheaper. No extra clicks, no extra labor. Just the best rate, every time.

A stockout doesn't announce itself. One day you're selling steadily, the next a product goes viral or a retailer drops a surprise PO, and suddenly you're underwater. The brands that survive these moments aren't the ones who guessed right; they're the ones with a fulfillment partner who planned for the guess to be wrong. That's the buffer G10 builds in before peak season ever starts.

Prime Day moved up three weeks this year, and a lot of brands felt it. G10 Fulfillment CEO Mark Becker watched it happen firsthand: manufacturers who had planned for July suddenly needed to move product, labor, and logistics on an accelerated timeline, all at once.
The brands that handled it well had one thing in common: they started early, kept refining their forecasts, and trusted their fulfillment partners to absorb the chaos before “go time.” By the time orders started flying, the work was already done.

Worth reading if you're thinking about how your supply chain holds up when the schedule changes without warning.

https://www.modernretail.co/operations/how-an-earlier-prime-day-created-new-supply-chain-challenges-for-brands/