Blue Bridge PR

https://bible.com/bible/59/col.3.16.ESV

"Corporate writing is notoriously terrible. This isn’t because the people who work for corporations are terrible writers. It’s because the writing that takes place inside big institutions, in the face of a crisis, isn’t written by individuals. It’s written by committees, composed of people with multiple agendas."

The Women’s Tennis Association Set a Standard For Crisis Response Let’s compare what happened recently in women’s tennis with what happened two years ago in the NBA.

Boilerplate basics: Don’t squander a golden opportunity While some industry vets are moving away from the press release, there are still important uses for traditional tactics. Here’s how to make the most of this PR staple.